HIYORI / Single Cultivar 30g

Hiyori is a single-cultivar ceremonial matcha grown in the mountainous, fog-laden terrain of Yame, a region known for producing Japan’s most exceptional gyokuro and high-end sencha. The cool mountain climate and persistent natural shade slow the leaves’ growth, intensifying amino acids and delivering a soft, mellow sweetness with refined umami.

The name Hiyori (日和), is interpreted conceptually rather than literally. It represents clarity, favourable conditions, and the idea of a “good day” shaped by intention rather than chance. Hiyori symbolises grounded optimism — the quiet readiness to make progress when the conditions are right because you created them. It reflects a mindset of steadiness, self-alignment, and choosing small, deliberate actions that set the tone for the day ahead.

Hiyori is available in 30g format.